While introducing a new Kodiak oatmeal flavor, Zac Efron sports overalls and rubber boots inspired by lumberjacks

While introducing a new Kodiak oatmeal flavor, Zac Efron sports overalls and rubber boots inspired by lumberjacks

The Emmy winner stated in a statement, “Working with Kodiak to develop this oatmeal was such a fun experience.”

Zac Efron is working on a project!

By introducing a new Apple Brown Sugar Pecan Oatmeal, the 37-year-old actor ushered in the new year alongside Kodiak. Wearing brown overalls, a red and blue flannel top, and black rubber boots, he looked like a lumberjack for the campaign.

In pictures, Efron is seen holding a puppy in the Kodiak fields and standing in front of a pickup truck that is loaded with further items from the nutritious food company. Efron, a chief brand officer at Kodiak, said in a release, “Working with Kodiak to develop this oatmeal was such a fun experience.”

“My goal was to create an oatmeal that’s really delicious, and really good for you — so with less sugar and more nutritious ingredients.”

“I think we nailed it, and I’m so excited for people to try it,” he stated.The Iron Claw star went on to express his appreciation to Kodiak for the brand’s “Keep It Wild” campaign, which donates a percentage of sales to nonprofits that support wildlife conservation.

The recipe for the oatmeal, which went on sale on January 1, calls for chia, pumpkin, and cranberry seeds, all of which are reportedly Efron’s faves. It has 14 grams of protein and prebiotic fiber and is 100% whole grain.