The lifestyle brand American Riviera Orchard has been renamed As Ever by Meghan Markle! There will be jam, too.
With the launch of her redesigned lifestyle brand, the Duchess of Sussex has changed her focus less than a year after launching American Riviera Orchard.
Previously known as American Riviera Orchard, Meghan Markle has revealed a new moniker for her lifestyle company.
The 43-year-old Duchess of Sussex has revealed the new name of her lifestyle business, As Ever, just days before her Netflix series With Love, Meghan premieres on March 4. The new brand is her next big move and launches alongside her upcoming culinary, gardening, and entertainment show.
In addition to making the announcement, Meghan also debuted a new As Ever website with a sweet new image of Princess Lilibet, her 3-year-old daughter.
In an outdoor Instagram video posted on February 18, Meghan revealed the news. Prince Harry, her husband, made a brief appearance and told her, “It’s recording,” while passing her the phone.
Meghan smiles and says, “The cat’s out of the bag,” wearing trousers and a white button-down shirt. “I’m surprised that we haven’t disclosed this for so long. I can’t wait for my exhibition, which is coming out in two weeks. In addition, I believe there has been a great deal of interest in my business.
“I thought, ‘American Riviera, that sounds like such a great name.'” Last year It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this
